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Nachrichten, Strategien und Tipps aus der Welt des SEO, direkt von unseren Experten.

202 articole
The Same But Different: Evolving Your Strategy For AI-Driven Discovery via @sejournal, @alexmoss

The Same But Different: Evolving Your Strategy For AI-Driven Discovery via @sejournal, @alexmoss

The web is splitting between human and agentic experiences, but the foundations of SEO remain as essential as ever. The post The Same But Different: Evolving Your Strategy For AI-Driven Discovery appeared first on Search Engine Journal.

Automattic’s Legal Claims About SEO… Is This Real? via @sejournal, @martinibuster

Automattic’s Legal Claims About SEO… Is This Real? via @sejournal, @martinibuster

Automattic's counterclaim against WP Engine says number of times keywords used is a ranking factor and they call that SEO. The post Automattic’s Legal Claims About SEO… Is This Real? appeared first on Search Engine Journal.

Search Engine Land Awards 2025: And the winners are…

Search Engine Land Awards 2025: And the winners are…

Here are all the individuals, agencies and in-house teams who have earned Search Engine Land awards for excellence in SEO in PPC in 2025.

Time We Actually Start To Measure Relevancy When We Talk About “Relevant Traffic” via @sejournal, @TaylorDanRW

Time We Actually Start To Measure Relevancy When We Talk About “Relevant Traffic” via @sejournal, @TaylorDanRW

As AI Overviews reshape discovery, Dan Taylor challenges SEOs to move beyond revenue metrics and start quantifying user alignment and trust. The post Time We Actually Start To Measure Relevancy When We Talk About “Relevant Traffic” appeared first on Search En…

SEO Is Not A Tactic. It’s Infrastructure For Growth via @sejournal, @billhunt

SEO Is Not A Tactic. It’s Infrastructure For Growth via @sejournal, @billhunt

When organizations embed search into their infrastructure, they convert customer intent into a measurable growth engine. The post SEO Is Not A Tactic. It’s Infrastructure For Growth appeared first on Search Engine Journal.

A Smarter SEO Content Audit: Aligning For Performance, Purpose & LLM Visibility via @sejournal, @coreydmorris

A Smarter SEO Content Audit: Aligning For Performance, Purpose & LLM Visibility via @sejournal, @coreydmorris

Effective content audits prioritize impact, AI visibility, and actionable updates over purely technical metrics. The post A Smarter SEO Content Audit: Aligning For Performance, Purpose & LLM Visibility appeared first on Search Engine Journal.

The Impact Of AI Mode On SEO – Analysis Of 10 Studies via @sejournal, @Kevin_Indig

The Impact Of AI Mode On SEO – Analysis Of 10 Studies via @sejournal, @Kevin_Indig

What do AI Mode studies really say about search behavior, visibility, and brand trust? Kevin Indig separates fact from hype in this research-driven breakdown. The post The Impact Of AI Mode On SEO – Analysis Of 10 Studies appeared first on Search Engine Journ…

Surfer SEO Acquired By Positive Group via @sejournal, @martinibuster

Surfer SEO Acquired By Positive Group via @sejournal, @martinibuster

French technology group Positive acquires Surfer, expanding its full-funnel brand visibility ecosystem. The post Surfer SEO Acquired By Positive Group appeared first on Search Engine Journal.

17 Data Reports That Every SEO Should Be Tracking in 2026 via @sejournal, @MattGSouthern

17 Data Reports That Every SEO Should Be Tracking in 2026 via @sejournal, @MattGSouthern

A practical reference for marketers who want to connect reliable market data with strategic SEO and investment decisions. The post 17 Data Reports That Every SEO Should Be Tracking in 2026 appeared first on Search Engine Journal.

Review Of AEO/GEO Tactics Leads To A Surprising SEO Insight via @sejournal, @martinibuster

Review Of AEO/GEO Tactics Leads To A Surprising SEO Insight via @sejournal, @martinibuster

A showdown between AEO/GEO versus SEO yields a surprising insight about AI visibility tactics. The post Review Of AEO/GEO Tactics Leads To A Surprising SEO Insight appeared first on Search Engine Journal.

CMS Market Share Trends: Top Content Management Systems (Oct 2025) via @sejournal, @theshelleywalsh

CMS Market Share Trends: Top Content Management Systems (Oct 2025) via @sejournal, @theshelleywalsh

The CMS market is fragmenting, and platform choice now carries direct implications for scalability, SEO, and revenue growth. The post CMS Market Share Trends: Top Content Management Systems (Oct 2025) appeared first on Search Engine Journal.

AI search isn’t the end of SEO – it’s the next era

AI search isn’t the end of SEO – it’s the next era

AI search mythbusting: cutting through hype, half-truths, and grifts to show what really matters for visibility.