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Nachrichten, Strategien und Tipps aus der Welt des SEO, direkt von unseren Experten.

Link Building Strategies for 2027: What to Keep and Cut
Decide which link building tactics to keep or cut for 2027. Join Resolve for a free webinar on off-page SEO, rankings, and AI visibility. The post Link Building Strategies for 2027: What to Keep and Cut appeared first on Search Engine Journal.

The Business Case For SEO Is Changing; Budget Justifications Should Too
Learn how to justify SEO budgets in the AI era by aligning investments with revenue generation, risk reduction, infrastructure, and business value. The post The Business Case For SEO Is Changing; Budget Justifications Should Too appeared first on Search Engin…

Google Wants AI Content Fact-Checked, Gemini UTM Tags – SEO Pulse
Google adds fact-checking to its AI content guidance, Gemini links show UTM tags, desktop CTR fell in Q2, and a judge dismisses two AI suits. The post Google Wants AI Content Fact-Checked, Gemini UTM Tags – SEO Pulse appeared first on Search Engine Journal.

How We Build An SEO Content Roadmap For The AI Search Era (Step-By-Step)
A step-by-step process for building an SEO content roadmap that accounts for AI Overviews, from keyword gaps to a prioritized, citation-ready plan. The post How We Build An SEO Content Roadmap For The AI Search Era (Step-By-Step) appeared first on Search Engi…

What Are Common Structured Data Mistakes That Hurt AI Visibility? – Ask An SEO
Understand the most common structured data mistakes that hurt AI visibility and how to avoid them The post What Are Common Structured Data Mistakes That Hurt AI Visibility? – Ask An SEO appeared first on Search Engine Journal.
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How Are Enterprise SEO Pros Measuring AI Overviews & LLMs? [Webinar]
Tom Capper of STAT walks through the biggest AI search measurement challenges and a tactical solution for each one: October 14 at 2 p.m. ET. The post How Are Enterprise SEO Pros Measuring AI Overviews & LLMs? [Webinar] appeared first on Search Engine Journal.

MIT & Harvard Data Show How SEO And Paid Media Managers Become Directors
SEO and paid media managers can strengthen their promotion case by proving AI's net gains and building a reskilling plan for their teams. The post MIT & Harvard Data Show How SEO And Paid Media Managers Become Directors appeared first on Search Engine Journal.

Google Spam Update, Image Search Data In GSC – SEO Pulse
Google's September spam update may take up to two weeks, Search Console adds image-based search data, reports look at traffic from Search and AI Mode. The post Google Spam Update, Image Search Data In GSC – SEO Pulse appeared first on Search Engine Journal.

Baidu Now Measures AI Citations: Here’s What SEOs Should (And Shouldn’t) Read Into It
Baidu's new AI CTR divides clicks by citations, not impressions. Here's why that matters and what else the AI Traffic Analysis report will show. The post Baidu Now Measures AI Citations: Here’s What SEOs Should (And Shouldn’t) Read Into It appeared first on S…

AI Agents Will Game Your SEO Metrics, MIT & Stanford Research Points To The Risk
AI agents find the cheapest route to any target you set. Research from MIT and Stanford shows why SEO teams need metrics agents can't fake. The post AI Agents Will Game Your SEO Metrics, MIT & Stanford Research Points To The Risk appeared first on Search Engi…

GEO Requests Rise Among More Search Freelancers Than Google SEO
Fiverr's holiday survey finds more of its search freelancers reporting rising GEO requests than Google-ranking requests, though most still back SEO long term. The post GEO Requests Rise Among More Search Freelancers Than Google SEO appeared first on Search En…

Google AI Payment Pilot, Search Profiles At 10,000 – SEO Pulse
Google is testing payments for content contributing to AI answers, Mueller says AI position data is hard to report, and Cloudflare splits training from search. The post Google AI Payment Pilot, Search Profiles At 10,000 – SEO Pulse appeared first on Search En…