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Nachrichten, Strategien und Tipps aus der Welt des SEO, direkt von unseren Experten.
What SEOs Should Read Before Labor Day, 5 Books For A Transformative Summer
This summer's SEO reading list isn't about stepping back. It's about keeping up with a restructuring of search that's already underway. The post What SEOs Should Read Before Labor Day, 5 Books For A Transformative Summer appeared first on Search Engine Journa…
Google’s Updated Guidance Urges FTC Complaints Against Shady SEOs
Google now encourages FTC complaints in its SEO hiring guidance, while cautioning about AI SEO services, SEO tools, and misleading claims. The post Google’s Updated Guidance Urges FTC Complaints Against Shady SEOs appeared first on Search Engine Journal.
Google Tests AI Search Data, UK Requires Opt Out – SEO Pulse
Google tests AI visibility reports and an opt-out toggle as the UK requires new publisher controls for AI search features. The post Google Tests AI Search Data, UK Requires Opt Out – SEO Pulse appeared first on Search Engine Journal.
How Can You Implement Entity Optimization Without Relying On Schema Markup? – Ask An SEO
Most SEOs stop at schema markup. Here's the full technical picture of entity optimization, and why it matters more than ever for LLM visibility. The post How Can You Implement Entity Optimization Without Relying On Schema Markup? – Ask An SEO appeared first o…
Why Users Are Fleeing To AI-Free Search & What It Means For SEO
Despite industry fears, AI search adoption remains fragmented with most users still preferring traditional search methods. The post Why Users Are Fleeing To AI-Free Search & What It Means For SEO appeared first on Search Engine Journal.
Google's AI search optimization guide: what to do next
Google‘s AI search optimization guide validates SEO. What it leaves out, and four moves to make now.
![Only 22% of marketers have fully integrated AI search and SEO. They’re pulling ahead. [Study]](https://www.seo.ro/uploads/images/only-22-of-marketers-have-fully-integrated-ai-search-and-seo-they-re-pulling-ahead-study-hero-0b4b450877.png)
Only 22% of marketers have fully integrated AI search and SEO. They’re pulling ahead. [Study]
AI search is the new SEO for most marketers. But their workflows haven‘t caught up yet. Survey of 481 marketers.
Why Great Content No Longer Works: MIT Research Shows The Shift Reshaping SEO Strategy
"Influence is the new traffic." Rand Fishkin's argument and MIT's AI Labor Exposure Map landed in the same week and pointed at the same problem. The post Why Great Content No Longer Works: MIT Research Shows The Shift Reshaping SEO Strategy appeared first on …
Google’s May Core Update Complete After Volatile Rollout
Google's May core update finished rolling out on after nearly 12 days. SEO professionals described the update as heavier than March. The post Google’s May Core Update Complete After Volatile Rollout appeared first on Search Engine Journal.
AI Content Alone Won’t Fix Your SEO Rankings (Here’s What Will)
Explore the impact of AI content on modern SEO strategies and how it adapts to changing search behaviors and long-tail queries. The post AI Content Alone Won’t Fix Your SEO Rankings (Here’s What Will) appeared first on Search Engine Journal.
Why Enterprise SEO Recommendations Fail – It’s Psychological, Not Technical
Reframing "problems" as "opportunities" isn't corporate spin. It's the psychological condition that makes enterprise change actually happen. The post Why Enterprise SEO Recommendations Fail – It’s Psychological, Not Technical appeared first on Search Engine J…
PR and SEO: How to Build More Authority Together (5 Steps)
PR and SEO used to be separate disciplines. Now you can’t afford to keep them siloed. Google and LLMs both rely on third-party signals — backlinks, brand mentions, expert commentary, and coverage in trusted publications — to decide which brands deserve visibi…