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Nachrichten, Strategien und Tipps aus der Welt des SEO, direkt von unseren Experten.

How Zero-Party & First-Party Data Can Fuel Your Intent-Based SEO Strategy via @sejournal, @rio_seo
Marketing leaders are grounding SEO in zero- and first-party data to better align content with real-world customer behavior and needs. The post How Zero-Party & First-Party Data Can Fuel Your Intent-Based SEO Strategy appeared first on Search Engine Journal.

How One Fractional CMO Uses Semrush One to Layer SEO and AEO Into One Growth Strategy
Learn how David Haas helped Frenos grow from near-zero visibility to 18% in six months using a practical SEO and AI strategy.

The SEO Skills Gap: Why Technical Expertise Alone Won’t Cut It Anymore
Technical SEO expertise is table stakes. The real skills gap? Business acumen, strategic thinking, and the ability to prove ROI. Here's what CMOs need. The post The SEO Skills Gap: Why Technical Expertise Alone Won’t Cut It Anymore appeared first on Search En…

3 Strategies That Can Survive AI Search In 2026: What I Shared At SEJ Live via @sejournal, @theshelleywalsh
Stop chasing rankings and start building visibility that matters with three practical strategies for SEO in 2026. The post 3 Strategies That Can Survive AI Search In 2026: What I Shared At SEJ Live appeared first on Search Engine Journal.

Google AI Mode Goes Personal, Crawl Limits Clarified – SEO Pulse via @sejournal, @MattGSouthern
In SEO Pulse: Google opens Personal Intelligence to free users, Illyes clarifies crawl limits, and new data adds context to AIO and traffic trends. The post Google AI Mode Goes Personal, Crawl Limits Clarified – SEO Pulse appeared first on Search Engine Journ…

What Can Log File Data Tell Me That Tools Can’t? – Ask An SEO via @sejournal, @HelenPollitt1
Take a deeper look at crawl behavior, bot verification, and technical SEO signals through log file analysis. The post What Can Log File Data Tell Me That Tools Can’t? – Ask An SEO appeared first on Search Engine Journal.

SEO Test Shows It’s Trivial To Rank Misinformation On Google via @sejournal, @martinibuster
An SEO experiment shows how easily misinformation ranks in Google Search and spreads to other sites. The post SEO Test Shows It’s Trivial To Rank Misinformation On Google appeared first on Search Engine Journal.

How To Use AI To Streamline Time-Consuming SEO Tasks via @sejournal, @coreydmorris
How SEO teams can reclaim time and budget by streamlining labor-intensive tasks with human-guided automation. The post How To Use AI To Streamline Time-Consuming SEO Tasks appeared first on Search Engine Journal.

How To Build An SEO Commissioning Workflow: From Tickets To Requirements via @sejournal, @billhunt
Future-ready organizations shift SEO upstream, defining discoverability requirements before content, templates, and platforms go live. The post How To Build An SEO Commissioning Workflow: From Tickets To Requirements appeared first on Search Engine Journal.

3 CMS Platforms Control 73% Of The Market & Shape Technical SEO Defaults via @sejournal, @MattGSouthern
CMS defaults now influence more of the web’s technical SEO than most consultants ever can, reshaping where optimization work creates real value. The post 3 CMS Platforms Control 73% Of The Market & Shape Technical SEO Defaults appeared first on Search Engine …

How One SEO Consultant Turns Semrush’s AI Sentiment Insights into Traffic and Visibility
How do AI search engines describe your brand—and what happens if they get it wrong? In this case study, Czech SEO specialist Zbyněk Fridrich shares the exact workflow he uses to improve organic search performance and AI visibility using AI sentiment insights …

AI Mode Data, Ask Maps & Branded Queries Go Live – SEO Pulse via @sejournal, @MattGSouthern
In SEO Pulse: AI Mode keeps more links inside Google, Maps adds conversational discovery, and Search Console rolls out automated brand segmentation. The post AI Mode Data, Ask Maps & Branded Queries Go Live – SEO Pulse appeared first on Search Engine Journal.