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How to do an SEO audit with Claude & the Semrush MCP
: Zach Paruch 7 min read October 15, 2026 Contributor:
Faizan Ali Table of contents
Semrush’s Site Audit scans your website for 140+ technical issues that could be hindering search visibility. Once you have these findings, you can use Semrush’s Model Context Protocol (MCP) server to pull them into Claude and get clear, actionable next steps for improving your website’s performance.
Let’s explore what an SEO audit with Claude involves, what you can learn from it, and how to run one yourself.
How does conducting an SEO audit with Claude work?
When you conduct an SEO audit with Claude, Claude uses the Semrush MCP to pull website audit data from Site Audit for analysis. In this setup, Site Audit crawls and checks your site, and Claude analyzes the results.
The Semrush MCP is a server you can connect to AI assistants like Claude. These assistants can then access Semrush tool functions and data via the Semrush application programming interface (API) without navigating the Semrush dashboard.
For Site Audit specifically, the Semrush MCP lets AI assistants retrieve data from
completed
website audits. Your AI assistant can't start new audits or change audit settings through the MCP. You'll need to do both from the Semrush dashboard.
What can you learn from conducting an SEO audit with Claude?
Share Zach Paruch Zach Paruch is a data-driven SEO strategist with 10+ years of experience driving organic growth through scalable search strategies. He specializes in on-page and technical SEO, content strategy, AI search optimization, and AI-driven processes. Share Tells Google to show you more from Semrush in AI, Search, and Discover. Keyword Research Rachel Handley 3 min read January 10, 2025 Keyword Research Rachel Handley 7 min read July 23, 2024 Link Building Rachel Handley 10 min read October 17, 2024
Source: Semrush.com
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