Keyword research is the foundation of any successful SEO campaign. Without understanding what your audience is searching for, your optimization efforts are like navigating without a map. This guide will walk you through the entire process, step by step.
Why is research important?
Simply put, it helps you answer fundamental questions:
- What terms do my customers use to find products like mine?
- How high is the demand for these terms (search volume)?
- What type of content does Google expect to see for these searches?
People don't search for products; they search for solutions to their problems. Your mission is to find the keywords that connect their problem to your solution.