GEO vs. SEO: A Comparative Guide for Digital Marketers

GEO vs. SEO: A Comparative Guide for Digital Marketers

: Zach Paruch 7 min read Sep 26, 2025 Contributors: Cecilia Meis and Connor Lahey Table of contents

Search is changing. Fast.

Search engine optimization (SEO) helps your content rank in Google’s search results.

Generative engine optimization (GEO) helps your content appear and get cited in AI answers from tools like ChatGPT, Perplexity, and Google AI Overviews.

Share Zach Paruch Zach Paruch is a data-driven SEO strategist with 10+ years of experience driving organic growth through scalable search strategies. He specializes in on-page and technical SEO, content strategy, AI search optimization, and AI-driven processes. Share Keyword Research 3 min read Rachel Handley January 10, 2025 Keyword Research 7 min read Rachel Handley July 23, 2024 Link Building 10 min read Rachel Handley October 17, 2024

Source: Semrush.com